Most people don't have the tools to compete in a digital world, would not care to buy those tools and are unable to invest the time that would be required to learn to use them. Dragon Virtual Tours exists to put the power of digital communication in your hands: Video, Virtual Tours, Photography, Audio, and Graphic Design.
A landlord needed to rent an apartment. Fast. He did — in two days — because he used digital tools to communicate, in the digital age.
Consider the cost of providing Facebook's services, worldwide. Yet Facebook's users pay nothing. Facebook sells ads and, obviously, those ads produce. If not, there would be no Facebook.
Trying to close a sale in a 30-second spot is a mistake. Don't answer questions, create them. The customer will make contact only if he/she is interested, so interest is what you're trying to create. The goal is contact with a new customer, not a sale. Every spot is built on three events: WOW, NOW, POW.
Nine full spots live on @Dragon_Virtual_Tours on YouTube.
A virtual tour takes the viewer somewhere and shows them around — for a business, it reveals the facility of what you offer. When someone searches "places to go" or "restaurants near me," your competitors are armed with photos and a paragraph of text. You're packing motion, color, and sound.
This tour of Carmel's Art District is built to attract exactly the kind of visitor who buys what fills those shops — it's soulful and unhurried, on purpose. The same approach works for a restaurant, a boutique, mini mall or a huge industrial facility that is proud of their equipment and processes.
When my furnace quit, I scanned the web for places to fix it. One of them said they could get here fast. I chose that one — my house was getting cold, and "fast" was the only thing that mattered to me in that moment. That's facility. It's the root of all value, and it's business 101, day one, hour one.
Every small business tries to grow into a bigger one, and that always comes down to communication. People don't know you exist, and they don't care — until you offer them facility, in whatever form it takes. Once they perceive it, they notice you.
Women sit in a cold living room, coats still on, complaining that the furnace guy can't get the part until tomorrow. The man of the house sets a small electric heater on the coffee table: "This little guy really works. It'll raise the temperature in a 9×12 room by four degrees in ten minutes." The people warm their hands near it. "And it's safe — it doesn't draw a lot of current. It won't set your house on fire."
Down in a nasty basement, a guy asks if that little thing will keep it warm down here. Another guy answers: no, of course not — but it'll keep the pipes from freezing. "I bought three of these online a while ago. Thought it might be a good idea to have them around."
Notice what's missing: a shot of the heater just sitting there. Nobody cares about that. What sells is why you want it — what it does for you, and how you're putting your family and your home at risk without one. Tell me that, and I'll buy one right now. Casting the viewer as the hero of their own story is icing on the cake.
We have consolidated our (ahem) vast digital empire. Still-to-go.com is now hosted here.
Before / after — same frame, optimized:
There's no right, no wrong — only what you like. Colors can be pushed up or turned down. Nothing goes out the door until you've seen it.
A reference sound system doesn't flatter your music — it faithfully reproduces exactly what was recorded, then brings the sound stage to life. The mastering here happens on a serious rig, matched to the room, so what leaves is what a good system actually sounds like.
Original on the left, remaster on the right — same song, hear the difference for yourself. Right-click the remaster to download and play it on real speakers.
Every credible business has a logo and a business card. Rolex watches don't ship in brown paper bags — packaging shapes how a product is perceived before anyone even opens it. A catalog inside every order is one of the cheapest ways to turn a one-time buyer into a repeat one.
Plenty of cheap overseas logo mills exist, and the work can be fine — but a logo made by someone who actually knows your market will represent it better. Not cheaper. Better.
Is your card lame in a pile of everyone else's? We design one together, by phone and email, that gets picked up and remembered.
A plain manila box or a black box with a window and a thank-you note inside — same product, very different repeat-purchase rate. Catalogs live in the box, and every one of them should point straight back to your site.